Strategy, systems, and training for clinics and brands in aesthetic medicine. For clinics and for brands, in four formats, with one standard.
Single areas or a complete system. For clinics and for brands, each with its own focus.
For clinics.
01
Clinic strategy and positioning
Clarity, differentiation, premium credibility. The clinic stands for something specific in the market, and the team can explain it without a script.
02
Offer and pricing architecture
Menu structure, packages, memberships, and margin logic. Pricing that protects the premium position and fits the real cost structure.
03
Consultation and closing system
Consultation flow, objection handling, retention, and rebooking. A repeatable system the team can run without you.
04
Team training and workshops
Standards for sales and service, communication, role-play, playbooks. Training that lands and still holds on Friday.
05
Operational polish
SOPs, service standards, quality control, client experience. The infrastructure beneath the brand that carries everything else.
06
Growth with substance
Partner strategy, referral systems, funnel and message alignment. Growth that strengthens reputation rather than risking it.
For brands.
01
Market entry and go-to-market (DACH and EU)
Entry strategy, positioning, and launch sequence. Built from years on the distribution side.
02
Sales and distribution strategy
Direct or distributor, channel structure, partner selection and management. The decision that governs margin and pace.
03
Price and margin architecture
List and net prices, margin logic across the entire channel, protecting positioning from manufacturer to clinic.
04
Positioning that lands with clinics
Messaging the buyer understands, because it comes from their world. I know how clinics decide and buy, because I spent years on the other side of the table.
05
Potential and competitor analysis
Market size, competitive landscape, white space. Where the product wins, where it does not, and why.
06
Field enablement and clinical education strategy
Sales training for the field force and an education strategy that makes the product explainable. So the product is understood, and sells because of it.
07
KOL development and event presence
KOL strategy, congress and event presence. Visibility you earn, not buy.
How we work together.
Four formats. Matched to scope and pace.
01
Intensive
Audit and roadmap. A clear assessment of the growth levers and a prioritised plan to act on. Usually two to four weeks, fixed scope.
02
Build
Systems and implementation. We build the infrastructure your team needs to deliver without you. Usually eight to twelve weeks, tailored to specific focus areas.
03
Workshop
Training sessions. Role-based playbooks for sales, consultation, and service teams. Usually on site at the clinic or in a closed setting, one to two days.
04
Advisory
Ongoing guidance. Monthly or quarterly sparring for founders and leadership teams who want a senior partner without a full retainer.
Where I add the most
Clinic founders and directors who want premium growth with higher standards. Brands and device manufacturers who need go-to-market and commercial systems that scale across the EU and DACH. And teams that want the next level: higher conversion, better retention, through training that lands.
The common thread: professionals who take their work seriously and protect the reputation they have earned. They want an advisor who raises the standard.
What’s not on offer here
No medical promises. I advise on commercial strategy, operations, and training. I do not promise or imply clinical outcomes.
No shortcuts and no hype. The brand rests on credibility and standards. Tactics that weaken either are not part of the programme.
No bad-mouthing competitors. I position through strength, not comparison.
Tell me about your plans.
Tell me where your clinic or brand stands today and what you want to achieve. I reply within two business days.
